Now that you know what Programmatic is (because you obviously read the first article in this series), you might be wondering — what type of inventory can we buy?
Programmatic ad buying: using software and technology to identify, bid on, and purchase digital advertising in an automated fashion versus engaging in manual negotiations.
Inventory: The actual space on the page where the ads will be displayed — the publisher sells the space on the website as inventory.
Demand-Side Platforms (DSPs) enable advertisers to buy ad impressions and help determine how much to bid for each impression opportunity.
Programmatic is defined in a lot of ways, before we jump into that — what is it? Programmatic buying is basically using a platform which has a whole bunch of settings to get to the right person at the right time with an advertisers’ creative.
Now on to the definition — Programmatic (Prog) has been defined as the automated buying and selling of online advertising. Think about it this way, we all know what social media ads are right? Well programmatic is the same but for everywhere that isn’t search or social e.g. …
Programmatic Director working at a world wide agency - trying to share her knowledge with the world!