Now that you know what Programmatic is (because you obviously read the first article in this series), you might be wondering — what type of inventory can we buy?

Reminder:

Programmatic ad buying: using software and technology to identify, bid on, and purchase digital advertising in an automated fashion versus…


Programmatic is defined in a lot of ways, before we jump into that — what is it? Programmatic buying is basically using a platform which has a whole bunch of settings to get to the right person at the right time with an advertisers’ creative.

Now on to the definition…

Natalie Sharoff

Programmatic Director working at a world wide agency - trying to share her knowledge with the world!

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