PinnedNatalie SharoffProgrammatic Buying Models: The WaterfallNow that you know what Programmatic is (because you obviously read the first article in this series), you might be wondering — what type…May 12, 2021May 12, 2021
PinnedNatalie SharoffWhat is Programmatic Media Buying?Programmatic is defined in a lot of ways, before we jump into that — what is it? Programmatic buying is basically using a platform which…Apr 30, 2021Apr 30, 2021